Media and Brand Kit

North Arrow Coffee Logos & Brand Guidelines

Welcome to the official North Arrow Coffee brand guidelines. Here you’ll find approved logos, downloadable brand assets, color standards, and usage rules for affiliates, partners, and media. These guidelines ensure our mission-driven, pro-life brand is represented accurately and consistently across all platforms.

Approved partners, affiliates, and media outlets are welcome to use the logos and files provided here to show their support for North Arrow Coffee, promote our products, or share our mission—so long as you follow these guidelines. If you’re unsure whether your use is covered, please reach out before publishing anything.

For questions or special requests, contact:
👉 hello@northarrowcoffee.co

How You May Use Our Brand

You may use our logos and brand name to:

Show that you partner with or support North Arrow Coffee
Promote our products or your North Arrow Coffee affiliate link
Share our mission in materials for your church, nonprofit, or organization

You may not:

Use our logo or name in a way that suggests you own North Arrow Coffee
Use our logo in any way that confuses your brand with ours
Use our brand to promote anything that conflicts with our mission or values

If you’re planning something beyond simple promotional use (e.g., packaging, co-branded merch, signage), please contact us first.

Logo Usage – Do’s & Don’ts

Do

Use the provided logo files exactly as they are
Give the logo enough clear space so it isn’t crowded by text or images
Use high-resolution files for print and the appropriate size for web
Use approved color versions on appropriate backgrounds (light vs dark)

Don’t

Don’t stretch, distort, or rotate the logo
Don’t change the colors of the logo
Don’t add extra text, graphics, or effects directly on top of the logo
Don’t place the logo on backgrounds that make it hard to read
Don’t use our logo in a way that suggests we endorse every statement on your material unless we’ve explicitly approved it